Client Tools

These tools help you market to clients.

Cherry Pick Strategy - Target those you want and go after them. Here is an approach to do so. WORD FILE.

Small Business FAQ Handout Sheet - We used this as part of our "client inquiry" package. WORD FILE

Small Business Resources Handout Sheet - Also used in a packet for new clients - WORD FILE

Example Multi Workshop Flyer - A format to promote multiple workshops - WORD FILE

Example Workshop Flyer - Flyer for a single workshop - WORD FILE

Example Workshop Press Release - Nothing fancy here, but it does show the traditional format of a press release - WORD FILE

Display Ad for Workshops - A simple ad for multiple workshops - WORD FILE

Template for Success Stories - These are necessary for our reporting requirements. Good to have a consistent format that can be used on a state/regional level - WORD FILE

Example Testimonials Sheet - Let your clients do the talking - particularly if they are businesses or entrepreneurs who are "known" in your community - WORD FILE

Sample Display Ad - General - An example of a simple B/W ad - WORD FILE

Using Autoresponders - Using web based technology to help propel your center forward - WORD FILE

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Don't settle for just fogging mirrors

How you attract the right kind of clients is paramount. Because the services of the SBDC are free, you should not have a shortage of clients. The key is are you brining in the clients who can help you grow you center and its impact. This gets a little bit trickier.

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